Connecticut Academy of Nutrition and Dietetics Request for Proposal Consultant: Public Relations & Marketing Services

Overview: The Connecticut Academy of Nutrition and Dietetics (CT Academy) is a non-profit, professional organization representing over 1,000 Registered Dietitian Nutritionists (RDN) and Dietetic Technicians-Registered (NDTR). They serve as the expert food and nutrition professionals across the state. The CT Academy is the state affiliate of the Academy of Nutrition and Dietetics (Academy). There are over 75,000 RDNs across the country. To learn more go to www.eatrightct.org.
The mission and vision of the state group is: The Connecticut Academy of Nutrition and Dietetics is the advocate of the dietetic profession serving the public through the promotion of optimal nutrition and well being by supporting activities of its members. CT Academy members are the leading source of food and nutrition services.
We are seeking a consultant on a per-diem basis, approximately 5 hours a month, to help us with one of our strategic goals which is: “More CT public will trust and choose RDNs and NDTRs as food and nutrition experts.”
Past and ongoing activities: National Nutrition Month, Go Red for Women, Food Day and an Apple Crunch, legislative events at the state capitol, health fairs and expos, and members providing commentary on nutrition-related topics in the media- print, radio, and television.
Examples of types of services and tactics sought to promote CT Academy as the group of food and nutrition experts in Connecticut to the public/consumers and to other health professionals:
 Develop new PR initiatives that build and support the brand;
o Extend the current activities via articles using a variety of media tactics including but not limited to print, TV, blogs, website, podcasts, videos
o Seek opportunities for timely media interviews on current issues (GMOs, Food Labelling, Affordable Care Act, nutrition related-studies in the news);
 Recommend: and help to implement social media exposure by increasing the number of non-dietitians who follow us on Facebook, Twitter, LinkedIn or subscribe to our YouTube channel.
 Advance: coverage of all media and legislative events that involve the CT Academy beyond the use of CT Academy Facebook, LinkedIn and Twitter accounts.
 Foster: (and suggest) relationships with other healthcare professionals (nurse practitioners, physicians, physician assistants, pharmacists, etc.), other health organizations and food and nutrition related programs.
Key skills required:
 Flexible schedule (approximately 5 hours/month) to address current PR initiatives
 Social and traditional media contacts
 Demonstrated experience in PR, preferably as it relates to health care and/or nonprofit organization
All expected work will take place within the state of Connecticut and a monthly report including hours and tactics accomplished must be submitted. (OVER)
Deadline for submitting questions regarding this RFP: February 7, 2017
RFP due: February 15, 2017
Service period: March 1, 2017 –May 31, 2017
ACTION REQUIRED:
Please return the following information via email to:
CT Academy Executive Office Manager, Barbara Bush, RD, CD-N, LD, LDN
info@eatrightct.org
Information requested:
Name, Address, Title, Name of firm
Telephone/fax number, email address, website address
List of clients served in last 2-5 years
Explanation (250 words) of your positive “fit” with the CT Academy
Examples of specific tactics you will undertake to help us with our strategic plan
Short biography, resume/CV
Proposed cost for services – hourly rate
Evaluation of proposals:
 Expertise/understanding of the CT Academy, the field of nutrition and dietetics
 Explanation and creativity of the tactics you will implement to support our strategic plan that can be accomplished within the allotted time and budget
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